BBMR4103 Relationship Marketing Assignment – Strengthening Customer Bonds: An Analysis of Loyalty Programs in the Malaysian Hotel Industry
- Dick YC
- September 15, 2023
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- Assignment, BBMR4103 Relationship Marketing, Customer Loyalty Programs, Long-term Customer Relationships, Malaysian Hotels, Relationship Marketing in Hospitality
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BBMR4103: Relationship Marketing – Strengthening Customer Bonds: An Analysis of Loyalty Programs in the Malaysian Hotel Industry The primary aim of this assignment is to “develop learners’ proficiency in assessing the efficacy of the relationship between a hotel and its customers, specifically by analyzing the benefits of long-term relationships, evaluating the existing customer loyalty program, and proposing recommendations for its …
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