BBGP4103 Consumer Behaviour Assignment – Decoding Personal Motivations: A Deep Dive into the Theoretical and Practical Dimensions of Consumer Behaviour
- Dick YC
- September 15, 2023
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- Assignment, BBGP4103 Consumer Behaviour, Consumer Behaviour Insights, Motivation Theories, Needs and Wants Analysis, Personal Decision-Making
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BBGP4103: Consumer Behaviour – Decoding Personal Motivations: A Deep Dive into the Theoretical and Practical Dimensions of Consumer Behaviour The primary aim of this assignment is to “develop learners’ capability to connect real-life experiences with theoretical concepts of consumer behaviour, particularly focusing on motivation, its driving factors, and relevant theories, while reflecting on personal motivations and actions taken to address …
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