BBPM2203 MARKETING MANAGEMENT II – The purpose of this assignment is to develop learners’ ability to formulate marketing strategies for a service firm.

Module 9 – Manufacturing Management University University Subject: BBPM2203 MARKETING MANAGEMENT II – February 2024 Semester BBPM2203 MARKETING MANAGEMENT II – The purpose of this assignment is to develop learners’ ability to formulate marketing strategies for a service firm.   REQUIREMENT Choose any ONE service firm which you are familiar with in Malaysia.  Analyse the marketing strategies (traditional marketing mix, advanced marketing …

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