BBMR4103 RELATIONSHIP MARKETING Assignment – This assignment is to develop learners’ ability to evaluate the strength of the relationship between a company with its customers.

The purpose of this assignment is to develop learners’ ability to evaluate the strength of the relationship between a company with its customers. University University Subject: BBMR4103 RELATIONSHIP MARKETING – SEPTEMBER 2023 SEMESTER  BBMR4103 RELATIONSHIP MARKETING –The assignment is to develop learners’ ability to evaluate the strength of the relationship between a company with its customers.   Part 1 Objective The purpose …

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BBMR4103 Relationship Marketing Assignment – Strengthening Customer Bonds: An Analysis of Loyalty Programs in the Malaysian Hotel Industry

BBMR4103: Relationship Marketing – Strengthening Customer Bonds: An Analysis of Loyalty Programs in the Malaysian Hotel Industry The primary aim of this assignment is to “develop learners’ proficiency in assessing the efficacy of the relationship between a hotel and its customers, specifically by analyzing the benefits of long-term relationships, evaluating the existing customer loyalty program, and proposing recommendations for its …

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