BBPM2203 MARKETING MANAGEMENT II – The purpose of this assignment is to develop learners’ ability to formulate marketing strategies for a service firm.
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- March 20, 2024
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Module 9 – Manufacturing Management
University
University
Subject: BBPM2203 MARKETING MANAGEMENT II – February 2024 Semester
BBPM2203 MARKETING MANAGEMENT II – The purpose of this assignment is to develop learners’ ability to formulate marketing strategies for a service firm.
REQUIREMENT
Choose any ONE service firm which you are familiar with in Malaysia. Analyse the marketing strategies (traditional marketing mix, advanced marketing mix elements for services or service triangle) for the chosen service firm. Based on your analysis, recommend appropriate marketing strategies that would increase its market share.
PART II
Online Class Participation
Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:
- Discuss the purposes of advertising and sales promotion with relevant examples.
- In your opinion, why most companies are using marketing control? Discuss.
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