REQUIREMENT

Select any TWO (2) beverage products manufacturers available in Malaysia. Identify their business definition element, which includes the vision, mission, and relevant scopes of competitive advantage. Conduct market environment analysis and business portfolio analysis for the selected manufacturers. Compare the analyses for both manufacturers and state which manufacturer has a competitive advantage over the other.

Follow the guidelines below to prepare your report:

1.0 Introduction: Business Definition

1.1 Manufacturer 1

1.2 Manufacturer 2

2.0 Market Environment Analysis

2.1 Manufacturer 1

2.2 Manufacturer 2

3.0 Business Portfolio Analysis

3.1 Manufacturer 1

3.2 Manufacturer 2

4.0 Conclusion

PART II

Online Class Participation

In the continuation of Part I, discuss the following topic(s) in the Online Class Participation Forum (OCP) and submit proof of your participation in the online discussions:

Question 1

SWOT: Which environment is the toughest for manufacturers? Share your views.

Question 2

BCG Matrix: Which manufacturer’s product is categorized as a ‘Star’? Share your views.

Question 3

Strategy Designing: Which manufacturer is the best? Share your views.

Question 4

Tactic Designing: Which manufacturer is the best? Share your views.

Question 5

Market Control: Which manufacturer is the best? Share your views.