Part 1

Objective

This assignment focuses on developing strategic marketing and branding solutions for Zoo Negara. Students are tasked with creating a report that includes market segmentation, product positioning, pricing, and promotional strategies specific to the zoo’s context. The goal is to equip students with practical skills in rebranding, repositioning, and remarketing to ensure the zoo’s long-term sustainability.

Requirements

Tasks  

Suggest  any  activity(s) or  collaboration (s)  to  re-brand  / re-position /  re-market Zoo Negara to ensure that it will be able be self-sustaining going forward.

Prepare a report on rebranding / re-positioning / re-marketing Zoo Negara (s) based on the following requirement:  

(a) Recommend market segmentation, and targeting strategy(s) for Zoo Negara.  

(b) Plan product positioning strategy(s) for Zoo Negara.  

(c) Suggest suitable pricing strategy(s) for Zoo Negara.  

(d) Design promotional strategy(s) for Zoo Negara.  

Please support your answers with specific strategy(s) and not generic ones.

Part II

Online Class 

Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions: