ABCR2103 Principles of Corporate Communication Assignment – Technological Impetus in Corporate Communication: A Comparative Study on Malaysian Private Universities’ Brand Image and Reputation Management
- Dick YC
- September 15, 2023
- Questions-page
- ABCR2103 Principles of Corporate Communication, Brand Image and Reputation Management, Comparative Communication Strategies, Corporate Communication Dynamics, Corporate Identity in Digital Age, Digital Transformation in Higher Education Institutions, OUM's Communication Strategy, Stakeholder Engagement in Private Universities, Technology's Role in Corporate Branding
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ABCR2103: Principles of Corporate Communication - Technological Impetus in Corporate Communication: A Comparative Study on Malaysian Private Universities' Brand Image and Reputation Management
The primary aim of this assignment is to “evaluate and understand the intricate interplay between technology and corporate communication, especially focusing on how modern digital tools influence the development and sustenance of a positive corporate brand image and reputation. By comparing strategies of different private universities in Malaysia, students will gain insights into the effectiveness of various corporate communication methods and the potential ways to leverage technology for enhanced stakeholder engagement.”
Subject: ABCR 2103 – Principles of Corporate Communication
Part 1
Objective
This assignment aims to assess students’ comprehension of the roles and functions of corporate communication, as well as analyse the impacts of technology on corporate communication in maintaining a positive corporate brand image and reputation for an organisation.
Requirements
The essence of identity, image, and reputation holds paramount significance within any organisational corporate communication framework. The surge in novel digital communication technologies has played a pivotal role in prompting a heightened awareness among organisations regarding the significance and necessity of fostering robust corporate communication. Consequently, enterprises are aligning their budget allocations and internal structures with these imperatives.
Based on the above statement, prepare the following:
Based on the above statement, prepare the following:
- Search THREE research articles/journal articles/references related to Corporate Communication and Technology in our Digital Library at http://library.oum.edu.my/oumlib. Read the articles/references and, in your own words:
- Defines and summarises the meanings of Corporate Communication; AND
- Discuss the impacts of technology on corporate communication functions and roles. Each point discussed must be supported by these three journal articles/references.
- If you were given an opportunity to work with these private universities, suggest how you would help them develop or enhance their brand image and reputation among their stakeholders.
Part II
Online Class Engagement
Engage in substantive discussions on the following topics within the online forum and provide evidence of your active participation:
- TWO Personal Liberties under Part II.
- Any ONE of the Schedules in the Federal Constitution.
Obtain a Resolution for this Assessment. Engage Experts to Complete this Assignment on Your Behalf, Well Before the Deadline.
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