BDMH4103 Introductory Relationship Marketing Assignment – Design a set of Customer-Centric Marketing activities to improve its customer Retention Rate, Customer Service and Service Offerings
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- September 14, 2023
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BDMH4103:Introductory Relationship Marketing – Design a set of Customer-Centric Marketing activities to improve its customer Retention Rate, Customer Service and Service Offerings
The primary aim of this assignment is to deepen learners’ understanding of crafting tailored marketing strategies that place the customer at the forefront of every decision.
Subject: BDMH4103 – Introductory Relationship Marketing
Part 1
Objective
The purpose of this assignment is to increase the learners’ ability to design a set of customer-specific marketing activities to achieve the desired marketing objectives for a chosen organisation.
Requirements
You have been appointed as the consultant to one of the restaurant chains in Malaysia. Design a set of customer-centric marketing activities to improve its customer retention rate, customer service and service offerings.
Part II
Online Class Engagement
Engage in substantive discussions on the following topics within the online forum and provide evidence of your active participation:
- Which restaurant chain is the best in Customer Relationship Management (CRM)? Share your views.
- Which restaurant chain is the best in service quality? Share your views.
- Which restaurant chain is the best in corporate strategy and culture? Share your views.
- Which restaurant chain is the best in market segmentation? Share your views.
- Which restaurant chain is the best in brand equity? Share your views.
Obtain a Resolution for this Assessment. Engage Experts to Complete this Assignment on Your Behalf, Well Before the Deadline.
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